what design can do

05/23/2017 - 08:00 to 05/24/2017 - 18:00

Next month Reframing Academy is going to do something very exciting: we are curating 24 activation sessions at the What Design Can Do conference. This year's conference theme is Climate Change. All workshops are designed to be stand-alone sessions but there is also an overarching set of 'viewing angles' through which we look at Climate Change. We developed Political sessions, Economic sessions, sessions on Food and Mobility, on Media and Technology. There will be sessions that will get your hands dirty, you will get close to movers and shakers, you will engage in cerebral inquisitions into your moral values, you will witness your profession being sued in court, you will prepare and taste food.

day 1 / mobility / with matthijs van dijk

Reframing is a method that helps to leave the present behind and find new possibilities for the future. By discussing several professional business cases in the mobility realm, this masterclass learns you how to use the Reframing method developed at TU Delft by Matthijs van Dijk and Paul Hekkert. The method helps you to take control over the future and develop future proof business models that suit the future end user. 
Guest: Lowie Vermeersch, Granstudio

Buy your ticket! 

day 1 / media / with al jazeera

All solutions to climate change begin with awareness. Public support is crucial to get policymakers in motion. But even in free countries it has proven to be extremely difficult to get the message across, and to counterweight political and corporate interests. Not to mention those countries where corruption rules and freedom of press is limited. In this set of workshops designers may discuss what can be done to get the message heard.

Buy your ticket! 

day 1 / home / with marcus engman

Democratic Design is the result of IKEA’s vision: to create a better everyday life for the many. This requires deep insight in the wishes and needs of people, reason why IKEA started to do research into living situations and daily life routines of people around the world. The results help IKEA to design new multi-functional, user-friendly, and pleasant furnishing solutions. In this master class IKEA’s Mathias Worbin and Marcus Engman will introduce you to the principles of Democratic Design and show you how these can be linked to sustainability goals too.

Moderator Beatrijs Voorneman, Reframing Studio

Buy your ticket!

day 1 / economy / nancy bocken

Enter into a circular design pressure cooker process that will inspire and confuse you at the same time. You will be creating a circular business model, product (re)design and service offer applying the CIRCO-approach for a product you are involved in. The TU Delft ‘Products that Last’ framework, developed by WDCD Keynote speaker Conny Bakker et al., is transformed by CIRCO into a practical design process enabling designers to take the role as circular change agent and guide companies to develop a circular customer proposition. Meet the people who have been researching and promoting Circular Economies in depth and get inspired to seek alternatives for factory to incinerator chains! With associate professor at TU Delft, Nancy Bocken, and PhD candidate Ingrid de Pauw, two experts on circular product design and sustainable business development. The workshop is introduced by Ellen Schindler of KOSSMANN.DEJONG (exhibition architects) who participated in CIRCO and is now preparing the museum world for circular concepts.

Moderator: Pieter van Os, co-founder of CIRCO    

Buy your ticket! 

day 1 / media / bruce mau

World-leading visionary, innovator and designer Bruce Mau, author of Massive Change, S,M,L,XL and In Good We Trust, founded The Massive Change Network in 2010, a cross-disciplinary project committed to rethinking the ways in which designers can ‘do good’. In this session the author of the famed and influential An Incomplete Manifesto for Growth with 43 ‘laws’ on how to achieve good and meaningful design, will give a master class in manifesto writing. Join this unique chance to learn from the master, as we will work to compile a WDCD Climate Action Manifesto from all the findings and outcomes of WDCD Live to conclude the conference.

Buy your ticket! 

day 1 / technology / gijs ockeloen  

Reflective discussions on technology issues tend to lag behind the technological developments. As a result, disruptive technologies including robots, clones, drones, and genetic modification can’t be adjusted anymore once they enter the public debate. That’s problematic, because most if not all new technologies influence the climate. And also because technology is not only taking over our operations as we are close to facing a new generation of technologies that takes over our thinking and decision making.
In this cerebral session we will engage in a Socratic debate concerning the current state technological advancement. Participants will take part in this cooperative argumentative dialogue based on asking and answering questions. The goal is to stimulate critical thinking and draw out ideas and underlying presumptions.

Buy your ticket! 

day 1 / technology / with babette porcelijn

In her book The Hidden Impact designer Babette Porcelijn discusses the unnoticed impact consumers have on the environment by the things they use, buy and do on a daily basis. Through what we buy we keep the existing and harmful system in place. The book provides its readers with the tools to reduce their impact and make a difference. In this workshop Porcelijn will help attending designers to measure the hidden impact of their work with the aim to reduce the negative effects for the environment.
The ‘Hidden Impact’ session makes visible a huge blind spot. Participate and find out what you can do for yourself when you want to make your life more sustainable.

Buy your ticket! 

day 1 / food / with rodriego oliveira

There was a time that haute cuisine was synonymous with exotic ingredients from distant places brought together on one plate. Today’s star chefs start to recognize the impact their choices have on the environment. In this culinary experience session we will create the menu of the future together with Brazilian chef Rodrigo Oliveira and Dutch designer-chef Naresh Ramdjas.

Moderator: Joris Lohman 

Buy your ticket!

day 1 / food / with foodcabinet

This is a workshop for milk lovers. After short introductions on the Agri meets Design plaform (by Helen Kranstauber) and De MelkSalon (by Sietske Klooster), the different roles people/designers can have in a process of system change will be discussed.
Based on what kind of designer you are, smaller working groups will be formed for a tasting session. Taste four different types of milk, from four different farms around Amsterdam. Get to know the stories behind these farms and how the farmers take climate change measures into account. Finally, you’ll discuss what role you can play as a designer in this context.

Moderator: Helen Kranstauber

Buy your ticket!

day 1 / economy / with tracy metz

A session on water with Tracy Metz. More information coming soon.

Buy your ticket!

day 1 / economy / with toby heaps

‘For policymakers and companies to take serious action on climate change, investors need to send a clear message sustainability is important to them.’ Says Toby Heaps, CEO of Corporate Knights, a Toronto-based media and research company he co-founded in 2002. His mission is to push companies and institutions to adopt more environmentally responsible practices. The key question, he says, is how to convince the investors.
Format: ‘Climate Stars’ Investment Course
In this session we will challenge designers to propose contributions to create cognitive dissonance in the minds of investors: how can we provide information that opens their eyes to the fact that the stock they are investing in may be profitable but inadvertently supports climate degradation. If designers can do that, the investor will surely wake up one morning thinking to himself: ‘I cannot believe I own that stuff’.
Toby Heaps will be hosting a panel with professionals from the investment scene and discuss examples of things that he is working on and stuff that has worked in the past. All panel members will frame the opportunities after which you creatives will work on proposals in smaller groups.

Moderator: Job Japenga  

Buy your ticket!

day 1 / technology / with
 emiel rijshouwer

A session in which design for debate techniques are used to discover what a post-fossil city would look like. Scepsis and lack of imagination are the causes for the fact that until now only slight progress is made in the transition towards a fossil-free world. Innovations are not implemented as rigorously as could be, partly because images of the future are still rooted in mostly fossil based technologies and lifstyles. But even if we decide only to design for the post-fossil city, there is a plurality of visions and ideas of how to achieve this. By technological advancement? By fundamentally changing human behaviour? This workshop is meant to explore how design could contribute to this debate by applying imagination, visualization and critical design, and design for debate techniques to support one of both positions and to combat or to convert the other. So in this workshop ­– which will literally be like a battle – design techniques are used to make propaganda, to argue, and to debate. With the intention to make the contents of the debate visible to a wider audience, and maybe to identify some common ground…

Moderator: Emiel Rijshouwer
Guest: Dr. Peter Pelzer

Buy your ticket! 

day / mobility / with marcelo ebrard & aline cavalcante 

With more than half of the world population living in cities, we must acknowledge that cities can particularly benefit the CO2-problem. Both Brazilian journalist Aline Cavalcante and the former mayor of Mexico City, Marcelo Ebrard, have demonstrated how. Cavalcante made it her mission to promote the advantages of bicycling in one of the most motorized cities in the world: São Paulo. On two wheels she makes herself noticed as an advocate of the rights of cyclists, while stimulating that especially more women can take the road safely. Marcelo Ebrard initiated a Green Plan policy, which included a vast expansion of public transport, introduction of the bike-sharing program called Ecobici, and more. The plan resulted in reduction of Mexico City’s greenhouse gas emissions by 7.7 million metric tons between 2008 and 2012. In 2010 Ebrard assembled mayors from across the world in Mexico City to sign a Global Cities Covenant on Climate. This Mexico City Pact was signed by 250 cities across the globe.
With Cavalcante and Ebrard you will discuss ideas to free the city from fossil fuels in order to keep us all cool.

Buy your ticket! 

day 2 / food / to be announced

The food industry is very carbon-intensive and is by far the largest contributor to emissions.  Even more so than transport or aviation. Everywhere across the product-chain, fossil fuel and emissions pop up: fertilizer use, crop collecting, soil management, the distribution chain, livestock’s manure and methane production. Avoiding meat and distantly produced foods is key to the solution here. How can designers help to make the right choices?

Buy your ticket!

day 2 / economy / to be announced

Economists make us believe that prosperity can only be found in growth. But in the end more, and newer, and bigger will only lead us towards the apocalypse. To change things, we need to close the loop and reuse in smart ways what we already have. Designers have a large part in developing the circular and carbon free economy. The breakouts under this theme will show you the tools of circularity.

Buy your ticket!

day 2 / economy / with emma fromberg

A circular economy is one that is restorative and regenerative by design, and which aims to keep products, components and materials at their highest utility and value at all times, distinguishing between technical and biological cycles. Meet the people who have been researching and promoting the Circular Design Guide. In this interactive workshop we call for designers intrigued by design methods & frameworks and with a strong conceptual background. Together we will explore the preferred mechanisms to increase the adoption of the Circular Design Guide. How can we share our best practises in an inspiring way? How can we create a global platform that intrinsically motivates designers to implement circular design in their practise?

Moderator: Job Japenga & Jan Belon

Buy your ticket!  

day 2 / media / with harry pearce

Climate Action is also about access to information and the freedom to act and share information at will. Corruption, and political and corporate interests are more than often in the way of climate activists who want to expose what is in the way of a sustainable and fair development. Awareness of the climate issues depends heavily on freedom of speech. The workshop questions how the creative community helps to forward freedom of speech. With the visual columnists of Gorilla, grass roots climate organization 350.org, and WITNESS, the organization that gives the world eyes. With Harry Pearce and Naresh Ramchandani of Pentagram.

Buy your ticket!

day 2 / food / with kamal mouzawak

‘Nothing can bring people together as much as the land and food,’ says Lebanese food activist Kamal Mouzawak. In 2004 he set up Souk El Tayeb (‘The Market of the Good’), an organic farmer’s market in Beirut, that is a driver for rural communities. In 2009 he opened Tawlet (‘Table’), an open kitchen organized along cooperative lines. And most recently he initiated Beit (‘Home’), a series of restored homes in villages to showcase local traditions and indigenous food practices. A talk with Mouzawak on the power of the local community.

Moderator: Joris Lohman 

Buy your ticket!

day 2 / home / with asid 

In many areas of the world houses are threatened by natural disasters. Climate change is aggravating both the frequency as well as the extremety of phenomena such as hurricanes, flooding and tsunamis as well as long term climate conditions including sea level rise, shifting spectra towards ultra violet, regional drought and such. The home, its construction and design of its exterior as well as its interior will have to respond: Resilient Architecture, architecture with a build in capacity to maintain functionality of vital parts during extreme circumstances.

Moderator: Reframing Studio

Buy your ticket!

day 2 / politics / with greenpeace & emilie tromp

Politicians act on the basis of public support and often need to be convinced of the public’s interest. In this session you can help Joris Thijssen, co-director of Greenpeace Netherlands, design new ways to influence politicians and decision makers to take real action against climate change. Is digital activism something Greenpeace should involve in? In what form? And do we need a code of conduct for online activism? Is everything permitted for the good cause? In this activation session you can help to shape new forms of activism.

Moderator: emilie tromp

Buy your ticket! 

day 2 / politics / femke de boer

Politicians are elected to protect their citizens and develop society in their interest. Most of them are aware that climate change is our single biggest challenge right now. However, electoral motives often cause short term concerns to take the upper hand. Is there a task for designers here? Can we think of ways to overcome the flaws in our democratic system? How can we convince politicians to do the obvious? Learn from the challengers in this field how you as a designer can help.

Buy your ticket!

day 2 / media / gijs ockeloen

Technical revolution has given birth to Big Data. The concept suggests that we can ‘datafy’ all information floating around waiting to be picked up. At the same time the Climate Debate has lost a lot of precious time in nit-picking over facts. While there is more data available to us than ever, we fail in transforming that data into messages that are both authoritative and understandable.
We desperately need ways to help people to be able to understand the technicalities and contexts of climate change. How can Big Data help to shed a light on these perspectives? How can we help people to be able to understand the implicit assumptions made by data sets? How can we use Big Data to change the way we live our lives?
This session aims at targeting the outputs of the Global Reporting Initiative to a wider audience: being able to compare the sustainability performance of large organisations is key to make the world and also the organisations aware of how they are doing. Designer Rogier Klomp will guide us in proposing mind boggling data visualisation using GRI-input.

Buy your ticket!


day 2 / technology / with fred gelli & marco brajovic

Biomimicry and smart material revolutions will have a strong impact on packaging design in the future.  Packaging will perform functions that can be barely grasped at the moment. New and high-performance materials, that are conductive, lightweight and super-strong, will become the smart choice and will signal the dissolution of existing material choices. Nano technology will mean that we will find ways to protect food resulting in live packaging that will reduce along with the consumption and provide innovative ways for us to transport, store and reuse materials. In this session we will explore the future of packaging design. More information coming soon!

Buy your ticket!